Ground
One audit tells you about a rival. This tells you about the ground.
20 businesses in one category, each read in full: the buyer it chases, the promise it leads with, the rivals nearest to it, and the offer that would beat it. Bought one at a time that is $540. Together it is $297.
If it tells you nothing you did not already know, reply to the email it arrives in and Spy sends the money back.
Pick the ground you sell into
Pick a ground above and Spy names the 20 businesses it would read, before you pay anything.
Why 20 and not 3
Three audits tell you who your rivals are. 20 tell you what the whole category believes, which sentence every one of them repeats, and which one nobody has said.
What each audit holds
The market it sells into, the buyer who pays and what they believe, the five nearest rivals by name, and the offer that would take the ground.
Every figure is the largest amount ever observed, so read it as a floor. About the data
Not sure yet: one audit is $27 and reads the same way. Read one business first.