Ground

One audit tells you about a rival. This tells you about the ground.

20 businesses in one category, each read in full: the buyer it chases, the promise it leads with, the rivals nearest to it, and the offer that would beat it. Bought one at a time that is $540. Together it is $297.

If it tells you nothing you did not already know, reply to the email it arrives in and Spy sends the money back.

Change the ground

E-commerce and retail: the 20 Spy would read for you

2,484 standing · 11 ever paid · $234.85 observed

  1. 01 RefOrbit$114.00 · 406 words
  2. 02 MinimalWriter$59.94 · 917 words
  3. 03 Veda$18.40 · 1,091 words
  4. 04 AdLift$10.00 · 935 words
  5. 05 SpotFlip$9.99 · 352 words
  6. 06 Pulse+$5.80 · 752 words
  7. 07 Listvio$5.74 · 353 words
  8. 08 ZapTimes$4.99 · 255 words
  9. 09 HelloAwa$3.00 · 734 words
  10. 10 DollarSpot$2.00 · 252 words
  11. 11 Truehand$0.99 · 761 words
  12. 12 NQXno sale observed · 3,788 words
  13. 13 Vinsightno sale observed · 2,592 words
  14. 14 SyncKitno sale observed · 2,356 words
  15. 15 ChemFlowno sale observed · 2,326 words
  16. 16 FormaPiloteno sale observed · 2,143 words
  17. 17 Merklono sale observed · 2,000 words
  18. 18 Build Cono sale observed · 1,860 words
  19. 19 Glutlyno sale observed · 1,774 words
  20. 20 ShopCraftno sale observed · 1,684 words

That is the list, by name, before you pay. You can swap any of them for another business in e-commerce and retail once the audits are yours, and they do not expire.

One payment. The 20 audits sit on a private link and you name each business when you want it read, one click each.

Why 20 and not 3

Three audits tell you who your rivals are. 20 tell you what the whole category believes, which sentence every one of them repeats, and which one nobody has said.

What each audit holds

The market it sells into, the buyer who pays and what they believe, the five nearest rivals by name, and the offer that would take the ground.

Every figure is the largest amount ever observed, so read it as a floor. About the data

Not sure yet: one audit is $27 and reads the same way. Read one business first.