Ground

One audit tells you about a rival. This tells you about the ground.

20 businesses in one category, each read in full: the buyer it chases, the promise it leads with, the rivals nearest to it, and the offer that would beat it. Bought one at a time that is $540. Together it is $297.

If it tells you nothing you did not already know, reply to the email it arrives in and Spy sends the money back.

Change the ground

Market research: the 20 Spy would read for you

1,502 standing · 22 ever paid · $1,301.49 observed

  1. 01 Hero$406.00 · 720 words
  2. 02 SO100$199.00 · 2,150 words
  3. 03 TheArsenale$198.00 · 1,755 words
  4. 04 Final Wishes$198.00 · 982 words
  5. 05 AIReadyMe$57.00 · 179 words
  6. 06 Metavio$49.00 · 890 words
  7. 07 NanoPro$37.42 · 452 words
  8. 08 NicheIQ$29.00 · 376 words
  9. 09 Nano Docs$25.00 · 630 words
  10. 10 Tradepilot$20.00 · 739 words
  11. 11 LeadVein$19.00 · 1,172 words
  12. 12 Launchproof$10.26 · 291 words
  13. 13 WonderPath$9.99 · 772 words
  14. 14 SnapoSell$9.99 · 344 words
  15. 15 Paris by Me$9.80 · 836 words
  16. 16 Application Co$5.75 · 909 words
  17. 17 Carboscope$5.01 · 622 words
  18. 18 Fourchette$4.99 · 1,415 words
  19. 19 RankUp$4.00 · 625 words
  20. 20 Binocles$2.00 · 875 words

That is the list, by name, before you pay. You can swap any of them for another business in market research once the audits are yours, and they do not expire.

One payment. The 20 audits sit on a private link and you name each business when you want it read, one click each.

Why 20 and not 3

Three audits tell you who your rivals are. 20 tell you what the whole category believes, which sentence every one of them repeats, and which one nobody has said.

What each audit holds

The market it sells into, the buyer who pays and what they believe, the five nearest rivals by name, and the offer that would take the ground.

Every figure is the largest amount ever observed, so read it as a floor. About the data

Not sure yet: one audit is $27 and reads the same way. Read one business first.